When I was four years old my brother, who is a couple of years older than me, got a shiny new red two-wheeler bicycle for his birthday. He was the envy of all the neighborhood kids, including me. But he refused to let me try it out, even once. I was just a little kid,…
Author: Katrina Frigeri
Writer, word nerd, hippie, and process junkie extraordinaire, I started working for an international software company in 2004 and worked my way up the ranks into an exciting and ever-challenging role as a UX Content Specialist under the product development organization. I used to write user guides, product release notes, in-product content (micro-copy), and product help specifically for several software programs specializing in HR and payroll. Now I work with risk management software and develop training in addition to user guides, release notes, help sites, and micro-copy.
In my free time, I explore the lush landscapes of my home, Florida; I love the beaches, fresh-water springs, mangrove jungles, and coastal keys—for swimming, walking, canoeing, or whatever. I'm a weekend potter, specializing in wheel-thrown, cobalt-painted functional pieces (bowls, plates, vases, cups). I love to bake and cook. I play several instruments (piano, a little guitar, ukulele, accordion, bamboo flute, xylophone). And I love to travel—whenever and wherever possible.
I am inspired by human connection while living and breathing creativity.
Content Strategy Matters
Before we get into the nitty-gritty of the importance of content strategy, let’s start by clearly defining content. In its most basic form, the term content refers to anything that conveys meaningful information. Content can be text, graphics, images, video, or even audio. When you take a moment to look at the world around you, you’ll see content everywhere. This blog post…
