When I was four years old my brother, who is a couple of years older than me, got a shiny new red two-wheeler bicycle for his birthday. He was the envy of all the neighborhood kids, including me. But he refused to let me try it out, even once. I was just a little kid,…
Category: writing
Content Strategy Matters
Before we get into the nitty-gritty of the importance of content strategy, let’s start by clearly defining content. In its most basic form, the term content refers to anything that conveys meaningful information. Content can be text, graphics, images, video, or even audio. When you take a moment to look at the world around you, you’ll see content everywhere. This blog post…
